UNDERSTANDING INFLUENCE
When you succeed in getting your ideas heard and accepted, you are exerting influence. Recognize that your powers of persuasion contribute directly to your ability to achieve your goals.
BEING INFLUENTIAL
Effective influence rs are convincing and trustworthy, and both these qualities require self – management. In other to persuade others to accept your point of view, it is necessary to present a clear case that matches their needs.
THE ART OF PERSUASION
Over 2,300 years ago, the Greek philosopher Aristotle summarized the skills required to become a successful influencer in his book on rhetoric. He defined persuasion as the ability to convince others to adopt your ideas. A good influencer is able to speak logically, fluently, and confidently.
He or she is able to motivate and inspire others by appealing to their hidden interest.
